As a content marketer, I often find myself in the position of convincing businesses that they need to blog. Starting a blog requires a lot of preparation and maintaining one is a lot of work, so it requires a lot of buy-in, as it typically doesn’t show a lot of immediate results. It is, understandably, a hard sell, especially for businesses with small marketing budgets and thin margins. 카지노사이트
Nevertheless, I still believe that blogging is of critical importance for a modern business, whether online or brick-and-mortar, and here’s why.
- Blogging drives traffic.
How do people find your website? If they’ve never heard of you before, they don’t just visit your site. They need to find out about it from somewhere. Social media shares are fine, but people need something to share, which is rarely just a product listing. Paid ads are great but require that upfront cost to get traffic, which disappears when you stop paying. Email marketing is fine, but it only works for people who have already opted into your mailing list.
Blogging gets your site listed in Google’s search results, and that gets people on your site. Provide them with content they want to see, and they’ll find it when they go looking.
- Blogging builds authority and trust. 안전한카지노사이트
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Blogging is a large and visible way to showcase your knowledge of your products, your niche and your industry. When a user is interested in buying a product and can choose between you and a competitor, which would they choose? All else being equal, they will choose the brand they find more trustworthy.
A blog is difficult to maintain, which means having one is a sign of the effort you’re putting into your business. If you have no blog (or your blog is low-quality or uses stolen content), it’s a sign that your business might not be trustworthy. Customers want to shop with brands they can trust.
- Blogging gives you social media content.
Social media is an excellent channel to reach a new audience and capture them, but what will you post? The vast majority of posts made by businesses on social media are links to blog content because blog content is much easier to share and promote than product pages, landing pages or link-free posts. Every blog post is an opportunity to share it as a link on Facebook, Twitter, Instagram, Pinterest, Reddit and more, and often more than once.
- Blog content can be repurposed.
Investing in a blog is not just investing in a blog. It’s investing in content, knowledge and authority. You can take that blog post and convert it into various forms of content and media, all of which can reach different audiences in different places and at different times. One post can be converted into a script and read aloud as a podcast or audio post. That audio can be set to animation or action and turned into a YouTube video. The script can be pared down and turned into an infographic or even a slide deck. You’re not just creating a blog post; you’re creating a resource. 카지노사이트 추천
- Blogs communicate with potential customers.
Blogs are not one-way advertising. They’re a way to communicate with your customers, both personally and implicitly.
On a direct level, a blog allows you to address questions and concerns your audience has. If your audience has a pain point, you can address how to solve it with your blog. If they have a concern about your product or industry, you can assuage those concerns with a post. If they have questions, they can ask you in the comments of a post, and you can use that to answer them directly or inspire an entirely new blog post, or both.
On an indirect level, you can gauge what your users are interested in by what blog posts become popular and how they engage with those posts. This can guide you in unexpected but profitable directions.
- Blogs build individual thought leadership.
A blog isn’t just a resource for your business; it’s a resource for you. I highly recommend that any business running a blog creates an author account for their CEO. Blog posts become attributed to that individual, who can then leverage that portfolio of content, experience and opinions to open up new doors, position themselves as an authority and build relationships with others.
- Blogging opens up networking opportunities.
Blogs can become popular. Other people might want to work with you to create content for your blog or their blog. Industry bloggers might come to ask for your quotes and opinions for a round-up post. Influencers might interview you for content. You can leverage your blog to reach out to reporters and journalists. Many doors open to you when you have a good, well-run blog attached to your business.
- Blogging compounds over time.
Blogging doesn’t go away. If you’re doing the bare minimum at all times, maybe standards will push forward, and you’ll be left behind, but that’s rarely the case. Blogging tends to compound over time. The more content you have, the more authority and clout you build, and the faster it is able to keep compounding. A blog might not have much return on investment in the first year, but by the third, it might be responsible for more than half of your sales.
Blogging is, in my mind, indispensable for a modern business. It’s a major investment, yes, but it pays returns for as long as you keep it going.