How To Create Engaging Social Media Content: Tips To Drive Results

Social media has become a significant part of most people’s daily routines.

According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day.

Social media platforms provide us with a variety of ways to interact with each other, share information, and connect with brands. And because of this, it’s become essential for businesses to prioritize their social media strategy. 카지노사이트

But that is easier said than done.

As most social media marketers and business owners know, it’s not always easy to create engaging content consistently, especially if you need to post daily to stay relevant and reach your target market.

Additionally, there are over 3.8 billion users across various social networks. And the number of mobile device owners continues to increase at a rapid rate.

This means businesses can access millions of potential customers actively engaged on these sites with the right strategy.

So, here are some tips to help you create engaging content that will reach your target audience:

  1. Less Text, More Video
    Ever stop scrolling on social media to read a massive wall of text? Probably not, even if you like the account that it’s from.

But if you do, I’m sure you usually lose interest and continue scrolling. Or you’re probably thinking, “Get to the point already.” 안전한카지노사이트

The message of this story needs to be clear and straightforward. If you’re marketing your brand on social media, make it a rule to add an image or video to everything you post.

Get creative for your brand. This way, you hit the key points to make a post trend. Post photos or videos that speak to your audience and watch those likes and comments rise.

  1. Get Your Own Photos Taken
    If you’re using stock photos in your social media posts, it’s time to stop. But why? They are so easy to find and look nice, right?

Well, stock photos don’t perform as well as authentic images. And as a result, they’re bad for SEO.

To prove this, Marketing Experiments tested an actual photo of their client against their top-performing stock photo.

The result? Visitors who saw the actual photo were 35% more likely to sign up. And a recent study stated that 62% of consumers said that high-quality product images were crucial to their purchasing decision.

Here are three tips for unique social media images:

Hire a local photographer to take photos that match your editorial calendar.
If you’re starting out, you can take your pictures with a high-specs smartphone and some simple props.
Make sure your images match the text around them. Photos should summarize concepts and drive home points, not simply to break up the text. 카지노사이트 추천

  1. Repurpose Your Evergreen Content
    Did you know that people remember visual information 65% longer than text?

To take advantage of this, repurpose your best pieces of evergreen content into infographics, charts, graphs, and social media images.

When creating graphics, remember these tips:

Showcase your content’s main points.
Pull quotes from your content or reword your main points to make them sharable.
Use tools and templates from platforms like Canva and Piktochart to create quality graphics.

  1. Share Customer Testimonials & Reviews
    Imagine this: You’re about to buy a new product but want to learn more about it first.

When searching for information, who do you trust? A salesperson selling the product or an honest review from a customer?

Well, 78% of consumers say they trust online reviews, and 67.7% say it impacts their purchasing decisions – honest and descriptive reviews matter to businesses.

In fact, 72% of consumers won’t purchase a product until they read a review about it first.

If this says anything to you as a marketer, reviews from happy customers are powerful magnets at your disposal.

Highlighting reviews from satisfied customers about your products, services, or customer service is a great way to show that people love and trust your brand.

And while you’ve probably already posted them on your website and blog, make sure not to leave social media out.

Pick your best testimonials and reviews, design them into readable bites, and craft catchy captions to go with them.

  1. Search For The Latest Visual Trends
    So, you want to post tons of visuals on social media. But first, you need to know which visuals work and which don’t.

Dig up visual trends on social media platforms and Google search to find out.

You can also look at your social media analytics and insights to see what’s performed well over the last couple of months.

Here’s how:

Visit Pinterest’s Most Repinned Page. This page shows you the pins users love.
Search using the most popular hashtags on Instagram. For instance, #love is one of the most popular hashtags on Instagram, with over 2 billion posts. So, go through the posts with this hashtag and note the ones with high engagement.
Check your competitor’s hashtags and search online for hashtags for your industry to see which ones perform well.
Do a Google search for popular image trends. You can browse top-ranking sites to learn about image trends, like the ones in this guide from Canva.

View your insights on Facebook and Instagram to see how your most recent posts performed to help adjust your upcoming social media strategy.

  1. Host Competitions
    A surefire and fast way to grow your audience and gain tons of engagement is through running social media competitions.

Here are three that work:

Like, comment, and share to join. Users like your post and share it with friends to enter your competition.
Tag a friend. The more friends your audience tags, the more entries they get.
User-generated content. Users create posts according to a theme you set and tag your business to join.

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