Gathering online reviews organically may take a while to accumulate. With online reviews being an essential tool for local businesses marketing, an unattended business listing profile could lead to

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Do online reviews really make a difference? Let’s skip right to the punch line here, with an emphatic yes. Consumers absolutely use reviews as part of their online research efforts–and the

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Using customer reviews in marketing is undoubtedly a success determinant for businesses in today’s interconnected world. The internet revolution, which is still in its nascent phase, has reached

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Online reviews matter. We all know it, whether we understand exactly how and to what extent they matter, at least in terms of organic visibility across search engines. Google said so itself: positi

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Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumer

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Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dental services, it’s rare to blindly make a purchase decision without r

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Many small businesses have a love-hate relationship with reviews. On the one hand, great reviews go a long way in promoting your business. On the other hand, negative reviews can hurt the credibili

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